FAQS (Frequently Asked Questions) - Sunwest Digital Marketing

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Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

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On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

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Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

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Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.

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The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.

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We strictly follow Google Webmaster Guide lines for SEO. As there are Three ways to do SEO (a) White Hat SEO, (b) Grey Hat SEO and (c) Black Hat SEO. We do White Hat SEO as White Hat SEO is the only one ethical way which Google likes which require all work done manually. Google don’t like Grey Hat or Black Hat techniques as they are done by automated software and Google treat them as spamming a search engine. Our code of ethics requires us to be transparent in everything we do.

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It depends on your website, how much work needs to be done, on your competitors, and how fast you want to move. Typically 3-6 months for real results.

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The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

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Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

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We are absolutely certain that if you follow our guidelines, and do as we inform, you will see results. The results may not be as quick as you would like, but they will come. If you want a quicker way up the search engines, then we suggest you sign up with one of our other packages.

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PageRank is a scoring system the search engines' use for important websites, the higher the PageRank the higher the position on the search engines.

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In search engine optimization (SEO) terminology, a quality backlink is a backlink that links to your Web site using your keywords or keyword phrase, and also appears on a Web site that has the same theme or similar content topic as your own Web site.

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You could say that internal backlinks are the easiest ones to get, because you already have the potential for them directly at your fingertips, in your sites content. And you might also have heard lately one word popping up frequently in SEO and Internet Marketer circles and that is ‘siloing’. Siloing is a special form of interlinking different parts of your website and blogs. And there are different methods in doing so. I show you a few examples and then I talk you through the different possibilities for achieving this for your own sites and will also include other, less exotic, forms of internal backlinking.

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The techniques for doing SEO under Google Web Master Guide Lines. The right and proper way which Mr. Google loves and give you long term placements.
Content marketing
Website optimization
Link building
Community interaction
White hat SEO provides the most reliable long term success.

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